Mar 17, 2020
Asa Firestone is an avid rock climber and entrepreneur based in
Boulder, Colorado. He often describes himself as a washed up
explorer turned hotelier. He is the co-founder of the Boulder
Adventure Lodge (A-Lodge). He also co-founded several
successful non-profit organizations focused on introducing the
outdoors to at-risk youth; Climb for Colorado, Adventure Forward,
and the Centro de Escalada Urbana. He also founded BeyondGear, a
social enterprise selling lifestyle gear to the outdoor community,
as well as BeyondTalks, an adventure speaker series and production
company.
Asa received his MBA at USC Marshall in 2012
as a Society and Business Lab Fellow and earned his undergraduate
degree in engineering physics from the University of Colorado at
Boulder in 2005. He was a National Geographic Young Explorer for
his first ascent big wall expedition in the Venezuelan Amazon in
2008.