Jul 5, 2020
Sabena was born on Long Island and raised in the Bay Area. She realized her heart was in SoCal and traded in the City by the Bay for the sunnier skies of Los Angeles. Ever the USC over-achiever—student government chair by day and leadership fraternity by night—she was selected as a USC Global Fellow, earning a 3-month summer fellowship in Hong Kong with Burberry and graduated magna cum laude with a BA in PR.
In 2014, Sabena and her two co-founders, Chelsea Moore and Jenni Olivero, were inspired to create BOXFOX, an LA-based e-commerce gifting company, with a clear mission: to create stronger relationships through beautiful and personal gifts, enabled by simple user experiences. The three women identified the need for a comprehensive gifting service that lets both consumers and corporations send high-quality, personalized gift boxes for any occasion.
At BOXFOX, Sabena wears many (designer) hats, namely managing their Corporate Concierge program, driving B2B business development, and working closely with developers on site enhancements and solutions that are constantly improving their offerings. Sabena and her two co-founders were named on the 2019 Forbes 30 Under 30 list in the retail and e-commerce category.