Aug 12, 2020
David Potter is the co-founder and CEO of Curu. Curu’s mission is to flip the entire credit system upside down and help the people that need credit the most reach their goals. Curu helps lenders expand their total available market, reduce their customer acquisition costs and fund more loans by building their applicant’s eligibility.
David Potter, a Bill Gates Scholar, and Abb Kapoor were randomly assigned freshman year roommates at the University of Maryland. When they applied for off-campus housing their sophomore year, they were rejected from every student apartment complex around the University because they didn't have established credit. This is what started the passion that became Curu’s mission of building a more inclusive credit system and eliminating rejection from credit-based decisions.
Curu enables lenders to approve of more applicants. With its “Approval Dashboard”, lenders can service more of their applicants by helping them become a more qualified account holder. Curu has helped hundreds of applicants get approved for financial products and reach their financial goals. Whether it’s using Curu’s automated system or working directly with one of Curu’s certified credit consultants, the company has been successful in helping underrepresented consumers become more financially free.