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  2. #273: Krish Subramanian, Co-Founder and CEO of Chargebee, an Innovative B2B SaaS Company That's Raised $105M, on Customer Acquisition, Pricing, and Building a Subscription Management & Billing Tool to Streamline Revenue Operations

#273: Krish Subramanian, Co-Founder and CEO of Chargebee, an Innovative B2B SaaS Company That's Raised $105M, on Customer Acquisition, Pricing, and Building a Subscription Management & Billing Tool to Streamline Revenue Operations

Feb 11, 2021

Krish Subramanian is the Co-Founder and CEO of Chargebee, a recurring billing and subscription management tool that helps SaaS and SaaS-like businesses streamline Revenue Operations. Chargebee integrates with the leading payment gateways like Stripe, Braintree, PayPal etc. around the world to let you automate recurring payment collection along with invoicing, taxes, accounting, email notifications, SaaS Metrics and customer management. Chargebee handles all your crucial workflows from lead to ledger with power-packed integrations that include Salesforce, Xero, Quickbooks, Avalara, Slack, among others.

Some of the Topics Covered by Krish Subramanian in this Episode

  • What Chargebee is and how Krish and his co-founders prepared to start the business
  • Bootstrapping Chargebee in the beginning
  • The framework they used to get Chargebee's first users
  • How the business changed after raising capital and the "wandering phase" of finding their ideal customer
  • Krish's advice for finding your ideal customers efficiently
  • Realizing they were actually competing against homegrown solutions, not actual competitors
  • How their pricing has evolved over time
  • How to approach expanding features and improving the value of your product
  • Which metrics to pay attention to
  • How customer acquisition has evolved with the business
  • Why Chargebee focuses on inbound sales
  • Raising $105M in VC and Krish's advice for fundraising
  • What problems Krish is trying to solve today as CEO of Chargebee
  • Navigating the shift to remote work
  • Some of Krish's recent reads
  • How Krish recharges within the business

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