Apr 26, 2021
Sandro Roco is the Founder and CEO of Sanzo, an Asian-inspired sparkling water company on a mission to bridge cultures by connecting people to authentic flavors. Sanzo uses real fruit, not "natural flavors," and has no added sugar. Sandro, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan’s Koreatown when he noticed a huge gap between the modern, clean labels of the new-age “American” beverage brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high quality Asian flavors that for decades have been masked by added sugars, artificial flavors and preservatives.
Sandro started out as an engineer at a nuclear power plant in Pennsylvania, worked for two years on a trading floor for J.P. Morgan, and then became head of growth and later chief-of-staff for an online personal styling service. This unconventional career path equipped Sandro with a unique skillset that ultimately led to the founding of Sanzo.
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