#328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team

May 23, 2022

Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.

Topics Covered by Sofiat Abdulrazaaq in this Episode

• How Goodfynd is supporting food truck owners and operators as a FinTech startup
• How the idea for Goodfynd was born out of the love of great food and wanting to find it again
• Shifting Goodfynd from a side hustle to her full-time job
• The traction they needed to transition from bootstrapping to getting Venture-backed
• How relationship-building fueled early growth
• The winding road of fundraising from accelerator to first noes to first check
• The process of choosing and participating in incubators and accelerators
• How VC funding enabled the growth and scaling of their FinTech products and services
• Goodfynd’s geographical expansion strategy
• Building the Goodfynd team with a culture-first focus
• The challenges and triumphs of being a first-time founder

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