#333: Harry Campbell of The Rideshare Guy, on Building a Lifestyle Media Company for Gig Workers, Finding Quality Content Contributors, Hacking Referral Systems, and Diversifying Revenue Streams

Jul 4, 2022

Harry Campbell is the Founder & CEO of The Rideshare Guy: a blog, YouTube channel, podcast, course, and book for Uber and Lyft drivers and others in the gig economy, dedicated to empowering them and helping them earn more money by working smarter, not harder. His content reaches hundreds of thousands of drivers per month, with over 80,000 e-mail subscribers. Harry also works with start-ups and F500 companies on marketing, consulting, advising and more. He’s the only person to have driven for Uber and also interviewed their CEO. Over the past 5+ years, he has talked to over 50,000 drivers. Harry started driving for Uber and Lyft all the way back in 2014 and after a year of part-time driving, left his job as an aerospace engineer to cover the industry full-time through his blog The Rideshare Guy.

Topics Covered by Harry Campbell in this Episode

• What The Rideshare Guy is
• Why Harry loves working online in content and media
• Making his first dollar online 
• Harry’s business model and approach to value creation and capture
• How Harry ended up in online marketing
• The journey to becoming a full-time entrepreneur and the early days of The Rideshare Guy
• Strategies Harry has used to grow The Rideshare Guy and knowing when to scale
• Harry’s hacks to finding high-quality, reliable content contributors
• Balancing high-performing versus long-lasting content on different channels
• Reaching sustainable revenue, hacking the referral system, and diversifying revenue streams
• The Rideshare Guy’s business model
• Navigating the world of SEO
• Building a lifestyle business and Harry’s approach to entrepreneurship
• Harry’s journey investing in startups

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