#344: Connor Ellison of POGR, on Executing a Scrappy Cold Outreach Strategy, Failure as an Inevitable Step to Success, and Building the Statistical Foundation for the Future of Gaming

Sep 19, 2022

Connor Ellison is the CEO and Founder of POGR, a next-gen statistical platform for developers & gamers. POGR is a unique customizable profile system with centralized video game statistics. They closed $2.25M at a 20 million valuation earlier this year, and are building the statistical foundation for the future of gaming. Connor is a lifelong gamer and avid reader and learner.

Topics Covered by Connor Ellison in this Episode

• How POGR is building the statistical foundation for the future of gaming
• POGR’s origin story
• Connor’s path to actually becoming a founder
• 1,000 emails to get their first $100k and raising their seed round pre-revenue
• Connor’s insights on cold outreach: scrappiness and high levels of personalization
• Connor’s successful cold outreach pitch and how he leverages tracking in the process
• Negotiating terms with investors
• POGR's business model and their multiple stakeholders
• The growth strategy for POGR
• Connor’s “jump and figure it out” approach as an entrepreneur and connecting with his co-founders through Discord
• Failure as an inevitable part of success
• Connor & Justin’s love for learning and their book and podcast recommendations
• The big vision for POGR

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