Oct 11, 2022
Peter Barba and
Zygimantas (Zygi)
Zabieta are the Co-Founders of
Lectrium, a full-service platform
for EV home charging on a mission to make every home EV-ready. They
make the home charging installation process easy through their
network of EVITP certified electricians. At Lectrium, they believe
that true carbon neutrality can be achieved only if the transition
to EVs is frictionless, and their ambition is to standardize and
reduce the cost of the installation process and remove financial
barriers for EV adoption.
Peter Barba played Division 1 basketball in college and left
his job in investment banking to attend Antler’s disruptive startup
builder in Oslo, Norway, where he met his co-founder. He is
passionate about climate technology, electric vehicles, blockchain,
and building businesses.
Zygi Zabieta loves innovation, EVs, blockchain, renewables,
politics, and sustainable planning. He is also a public speaker,
host & co-founder of Impact Meetups Vilnius, Community Champion for
Nordics and Baltics at WEF Global Shapers, and got his Master of
Science degree in Environmental Management & Policy at Lund
University (IIIEE).
Topics Covered by Peter and Zygi in this Episode
- How Lectrium is making U.S. homes EV-ready
- Lectrium’s origin story
- How they ended up at the Antler accelerator
- How Peter and Zygi met at Antler, bonded, and decided to work
together
- The evolution of Lectrium during the Antler program—how a bad
idea became the goldmine
- What customer discovery looked like for Lectrium
- Product development and using no-code tools (Zyro and Typeform) for initial building
- Getting their first paying customers
- Lectrium’s business model and customer acquisition
- Bottom-up vs. top-down dealership acquisition strategies
- How they’re approaching growth in these early stages
- How new U.S. public EV charging mandates could affect
Lectrium
- The argument for residential vs. public EV charging
- The potential for partnering with auto-manufacturers
directly
- Onboarding electricians and their role in Lectrium’s
success
- How they’re approaching brand recognition and marketing, and
startup showers as the new baby showers
- How they’re managing a distributed team across time zones
- Their execution plan to succeed as market leaders in the next
few years
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