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  2. #123: Jacob Pace, CEO of Flighthouse, the Largest Media Brand on TikTok with almost 25 Million Followers

#123: Jacob Pace, CEO of Flighthouse, the Largest Media Brand on TikTok with almost 25 Million Followers

Jun 14, 2020

Jacob Pace is the CEO of Flighthouse, the largest media brand on TikTok. Flighthouse has almost 25 million followers and over 2 billion likes. They also operate an agency that works with a variety of brands and labels on TikTok marketing campaigns. A native of El Paso, Texas, Jacob started working for record labels and PR firms remotely as a teenager. Just after graduating from high school, he moved out to L.A. to work for Create Music Group. He has since become one of the youngest CEOs in the industry.

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Some of the Topics Covered by Jacob Pace in this Episode

  • How Jacob got his start in the music industry
  • What Jacob's experience was like moving out to L.A. at a very young age
  • What Jacob's job was like when he was first hired by Create
  • Jacob's view of "the hustle"
  • How Jacob became the CEO of Flighthouse
  • How Flighthouse grew to nearly 25 million followers
  • How Flighthouse creates content
  • How the quarantine and COVID-19 crisis has affected Flighthouse's content creation
  • How they manage content distribution across platforms
  • Keys to creating successful TikTok content
  • How brands are using TikTok as the newest social media
  • How Flighthouse Media, the brand side of the business, was born
  • What Jacob's position as CEO involves
  • What's next for Flighthouse
  • The big lessons Jacob has learned along the way
  • Jacob's advice for artists breaking into TikTok
  • A day in the life of Jacob, and how quarantine has affected his routine
  • Jacob's journaling and meditation practices
  • What Jacob is excited about moving forward
  • How Jacob keeps up with trends
  • Jacob's podcast recommendations

Links from the Episode