Aug 29, 2022
Katie Reed is the Co-Founder and CEO of Balanced, a digital fitness platform to build a healthspan that matches our new lifespans. They are committed to helping older adults maintain vibrancy in their lives, with an exercise platform that promises community, joy, and a personalized experience to rebel against the decline of aging. Balanced meets older adults where they are with their heterogeneous profiles by taking into account chronic conditions, injuries, pain, and physical ability.
Balanced was inspired by Katie and Kelly's families during COVID-19. While living with her grandmother during quarantine, Katie was distraught with the state of digital fitness for folks like her grandmother. At the same time, Kelly was virtually training her grandparents with cardio boxing via Facetime. With backgrounds in technology, startups, and fitness, the two knew that they could create a digital fitness experience to inspire and build community with healthy outcomes that all older adults deserve.
Founded in 2021 and headquartered in New York City, Balanced has a growing number of fitness programs and content across its platform, available to members at anytime, from anywhere. Their world-class trainers teach live and on-demand classes across multiple fitness modalities with on-screen modifications, including pilates, strength training, cardio boxing, yoga, stretching, dance cardio, and walking.
Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212