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How Nick Huber Built a $100M+ Empire with "Unsexy" Businesses (Just Go Grind, Episode #360)

May 1, 2025

Episode 360: Justin Gordon interviews Nick Huber, entrepreneur, investor, and author of "The Sweaty Startup", about how he built three thriving companies and a well-known online brand.

Link to buy Nick's book on Amazon: https://amzn.to/4bLazjW

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  • A single pane of glass they can use to run and scale their business from Day 1: Bank account, corporate cards to start running – and expense management, bill pay automation, and accounting to help you move fast as you scale.
  • Rho is trusted by thousands of companies ranging from two-person YC companies to brands like Perplexity, Cal.com, Splitwise and more.
  • The big thing with Rho: Every customer has a "person" at Rho. 24/7 customer support - phone, text, email - we will be there at every critical milestone in your startup's journey.

To learn why startups choose Rho, visit www.rho.co today.

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Show Notes:

00:00 What’s coming in the episode…

00:54 Introduction

02:21 Nick’s background

05:53 Growth strategies

07:58 From college storage to self-storage

11:00 Raising capital

13:17 Partnering up

17:21 Selling Storage Squad

19:31 Nick’s presence on Twitter

24:37 Acquiring Somewhere

33:01 Starting RE Cost Seg

37:30 Writing “The Sweaty Startup”

43:04 A business empire vs a media empire

47:23 What’s next?

49:16 Where’s the opportunity now?

56:34 Nick’s ideal business partners

58:07 Reach out to Nick

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Connect with Nick:

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Connect with Justin: 

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What Justin is working on: