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Just Go Grind

Oct 29, 2020

Greg Spillane is the CEO of Fancy ( ) a curated online retailer that provides a platform for consumers looking to discover the coolest and most innovative fashion, accessories, art, and gadgets from emerging brands and artists across the globe.

About Our Partner

This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

Some of the Topics Covered by Greg Spillane in this Episode

  • What Fancy is, when it was started, and how Greg got involved
  • Why Greg decided to join Fancy after it went through turmoil
  • What Greg did initially to start turning Fancy around
  • The business model behind Fancy and what the experience is for brands on the platform
  • How Fancy goes about curating brands for their platform
  • The importance of creating trust on the buyer side of a platform
  • How content and storytelling play a role in selling products on Fancy
  • Building community and bringing on guest curators for the platform
  • How Greg decided to use crowdfunding to raise capital for Fancy and the benefits that came along with it
  • Why Greg and Fancy chose to use Wefunder for their crowdfunding campaign
  • Components involved in an equity crowdfunding campaign
  • The customer acquisition strategy for Fancy
  • The traction of Fancy today
  • How Greg and his team improved conversions on Fancy
  • How Greg has gone about building the team and culture at Fancy
  • What Greg does to invest in himself and make sure he's performing at his best each day
  • Books that have been helpful for Greg in his career
  • Why Greg decided to get an MBA at USC

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