Sep 27, 2020
Brooke Harris is the Founder & CEO of Goodmylk Co. While living in L.A., the supposed “health food capital” of the U.S., Brooke’s health deteriorated for a period of time. Brooke decided to turn to an alternative, plant-based diet as a form of healing medicine.
But to her surprise, she found her effort to ‘eat healthier’ was actually making her sicker. Through research, Brooke found that many of the binders, thickeners, emulsifiers and preservatives in otherwise “healthy” food were unnecessary and unhealthy. It was then that Brooke realized that she would have to create that ‘something better’.
Brooke began to experiment with real food recipes that led to her own health transformation, and she wanted to share her passion with others.
She went on to create GOODMYLKCO., a game-changing, industry disrupting plant-based milk product for the masses. Of course, it was not all smooth-sailing. When Brooke initially presented her idea to industry insiders and investors, it was met with skepticism on all fronts.
They told her there is ‘good reason’ companies with scale do things a certain way (read:compromise the integrity of the product). For Brooke, this was not an option. She was hellbent on better.
After many months of trial and error, Brooke finally developed a proprietary flash-blast freezing technique that allowed her to scale without compromising the nutritional integrity or flavor of her plant milks. And now, GOODMYLKCO. plant milks will soon be available nationwide.
This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.
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Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.
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